Chinese Heater Popular in Europe
public time:2022-11-11
Recently, as the weather has turned cold, seasonal heat -making products such as electric heater, electric blankets, and electric stoves have opened the market. Different from previous years, this year's heating market is not only hot in China, but the European market has also exploded. Many heater manufacturers' export orders have been arranged until February. For a while, the electric heaters "warm" home appliances seemed to have become "goods in great demand" in domestic and foreign markets.
In internal and foreign sales, home appliances electric heaters become popular goods.
According to information that on online and offline platforms, heating electrical appliances have become best -selling products.
Cover news reporters recently saw in Gome Store in Chengdu that the electric heater has been placed in a prominent position in the mall. There are many brands and categories sold in the mall. Mainly hundreds of yuan.
According to the CCTV Financial report data, on the e-commerce platform, household electric heater sales during the National Day increased by 123%; according to data from the JD.com Consumption and Industry Development Research Institute, household electric heater sales during the Double Eleven(11, December) period increased by 352%year -on -year.
It is even more unexpected that heating electrical appliances have also been sold in foreign markets this year. According to information released by the China Home Electric Association, from January to July this year, the cumulative export scale of Chinese electric heater products was US $ 490 million, an increase of 23% year-on-year. According to customs data, in July and August of this year, the export volume of domestic heater products increased by 14.3% and 11.5% year -on -year. In July of this year, the EU imports of China Electric Heating Plasma were as high as 1.29 million, an increase of nearly 150% month -on -month.
Weather changes and Energy shortage heat up the home “heating” appliance market.
On the reasons for the growth of the market and foreign sales market in the electric heater industry, it is clear that the weather changes and European energy shortage account for a large part of the factors.
At present, Europe is facing a severe winter. Traditional fireplace and central heating methods are under pressure from tight supply and rising price. The visible European energy crisis is still continuing. According to the analysis of relevant agencies, the serious energy crisis in Europe may last until the end of 2023. Professionals say that the energy transformation of Europe will last for 5-7 years. With more "extreme weather" such as extreme high temperature and extreme low temperature, it is difficult to be effectively resolved for a long time in the future.
"Heating" home appliances supporting the tens of billions of markets to develop comfortably and healthy
At present, the mainstream heating products on the market include electrical oil heater, skirting line heater, small sun heater, hand warmer, and foot warmer. Although the unit price of these products is relatively high, the market size has reached 10 billion due to its necessary demand attributes. Relevant reports show that in 2023, the size of my country's heating electrical appliances will reach 82.9 billion yuan.
The tens of billions of domestic markets, coupled with the huge demand in Europe, the spring of heating electrical appliances is coming! However, as a clear seasonal product, the heaters are affected by the weather, and it may be difficult to become an emerging market with long -term potential. So at the moment when the market is relatively stable, how can heater manufacturers lay out to obtain further breakthrough market performance and support these tens of billions of markets?
Cover reporters learned from different channels that the heater manufacturers of electrical appliances are currently working on the upgrading of heating products, and starting from a single heating function to meet people's requirements for comfort and health. It is reported that heater products are increasingly refined and fitting various consumer scenarios in the development of characteristic functions, such as power-off when fall, constant temperature, timing switching, remote control, intelligent control, strong waterproofing in the bathroom, small and portable etc. The standard function, which has more functions such as warm and warm wind, purification, and humidification, and more satisfied the needs of various customers.